Advertising & Marketing today is impressive, exciting and a little scary. I am one who lets down my guard to check into foursquare, never clears my cookies and is open to sharing my information frequently. There are a couple of reasons for this. 1) I enjoy watching what marketers will do with it. The more information available the more targeted and potentially effective that message can be. You've heard of the "rifle" approach, it is becoming near surgical these days.2) I want relevant ads. I see marketing & advertising as informative. I like that foursquare knows what I like to do and might suggest places for me to go. This reduces the chance I will eat at a restaurant I hate or a bar that makes me uncomfortable. It also minimizes annoying banner ads in front of me online. Now I find...

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Time to Refresh

8 years ago I graduate with a Bachelor's Degree in Advertising.8 years ago I began a career in Media Sales selling Radio commercials.8 years ago, was a LONG time ago and an entirely different marketing landscape.Everything has changed. Media usage has shifted dramatically. Consumer behavior has been flipped upside down. Technology has fundamentally altered how we communicate. This is all exciting...but nonetheless new and ever changing.There are infinite ways to get it right and just as many to do it wrong. The art of Marketing is an ongoing dance between Consumer and Commerce.I continue my career path in a more digital direction. I continue to learn and be inspired by many with something to say. This blog is my perspective on the marketing universe. If you have something to add, please do...

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