with your host Jeff Leitch

The game is ever-changing...we have much to discuss!

Wednesday, April 13, 2011

ipad is growing at the expense of other media While tablet uses increases, we still have a finite amount of time in our daily lives. So, where is that tablet time coming from? Radio? TV? Newspaper? Your home computer? The answer is D) ALL of the above! While only 28% of tablet users claim their tablet is their "primary" computer, this number is sure to grow - as are the number of tablet owners. So the question is, when will you get your tablet and how will it change your media habi...

Tuesday, April 5, 2011

I continue to feel the WOW factor with child like astonishment when it comes to advertising & marketing. I am still stunned at the geographic & behavioral target ability available via online/digital media. I am slightly bias, but this is good for both the marketer and consumer. This minimizes wasted ad dollars for the marketer and also minimizes irrelevant ad messages to the already overwhelmed consumer. It is a bit Minority Report-ish, and there will be some push back. I also like seeing the increasing power of the consumer involved in the marketing process. The facebook "like" button has sent ripples through facebook. Now we have Google's +1 that will send consumer generated shock waves through the world's largest search engine! Consumers...

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