ipad is growing at the expense of other media
While tablet uses increases, we still have a finite amount of time in our daily lives. So, where is that tablet time coming from? Radio? TV? Newspaper? Your home computer?
The answer is D) ALL of the above! While only 28% of tablet users claim their tablet is their "primary" computer, this number is sure to grow - as are the number of tablet owners.
So the question is, when will you get your tablet and how will it change your media habi...