I continue to feel the WOW factor with child like astonishment when it comes to advertising & marketing. I am still stunned at the geographic & behavioral target ability available via online/digital media. I am slightly bias, but this is good for both the marketer and consumer. This minimizes wasted ad dollars for the marketer and also minimizes irrelevant ad messages to the already overwhelmed consumer. It is a bit Minority Report-ish, and there will be some push back.

I also like seeing the increasing power of the consumer involved in the marketing process. The facebook "like" button has sent ripples through facebook. Now we have Google's +1 that will send consumer generated shock waves through the world's largest search engine!

Consumers have the power and great marketers are tapping into it! These are exciting times!