8:26 AM
Jeff Leitch
Last night I stumbled across the CNBC special "Inside the mind of Google". I have become more and more involved with SEM (Search Engine Marketing) through Google and recently became a "Google Authorized Re-seller". However, I am still astonished at what Google has accomplished and what they are still working on (that we know of).
Google's AdWords changed the game for marketing forever. Type in "Custom Cowboy Boots" into Google and chances are "Paul Bond Boots" will appear at the top. In the special they tell their story and it is impressive. In fact they said if they were prepared for growth, Google could increase their boot orders to exceed their delivery capabilities. Their boots orders are full for nearly 4 months, and they credit Google AdWords!
Google launched AdWords in October...
