Inside the mind of Google

Last night I stumbled across the CNBC special "Inside the mind of Google". I have become more and more involved with SEM (Search Engine Marketing) through Google and recently became a "Google Authorized Re-seller". However, I am still astonished at what Google has accomplished and what they are still working on (that we know of).


Google's AdWords changed the game for marketing forever. Type in "Custom Cowboy Boots" into Google and chances are "Paul Bond Boots" will appear at the top. In the special they tell their story and it is impressive. In fact they said if they were prepared for growth, Google could increase their boot orders to exceed their delivery capabilities. Their boots orders are full for nearly 4 months, and they credit Google AdWords!


Google launched AdWords in October 2000, so it is by no means new. However, this product is still not completely out of the techy shadows. While everyone wants to talk about facebook & social media marketing, they are all using that Google search tool everyday - so are they consumers. Last year nearly 66% of all online searches were conducted through Google. The top "organic" search position yields 37% of all the organic click throughs. Google didn't create the medium, but they made it user friendly for Paul Bond Boots and other small, local businesses.


I know this blog post is way behind, but I meet with local businesses everyday to discuss online marketing and I assure you...we are just getting started!

Posted in: adwords,google,marketing,online marketing