Empower the Trendsetters

Marketers have long attempted to identify trendsetters/advocates and motivate them to speak out on behalf of brands. What better way to maximize reach & impact than to create brand evangelists for your organization?

Social media has helped enable these brand advocates to act proactively. Now, it appears Klout may be creating a platform for these consumers to unite.

http://mashable.com/2012/04/17/klout-brand-squads-pages-red-bull/

With this concept Klout may be able to collect "brand evangelists" in one place and provide real-time direct communication with those who have the most marketing impact on your brand. This new platform may also provide a reason/incentive to become a trendsetter of your favorite brand.

In theory I think it is a great marketing tool for any business. The question is, will it work and will it make a true impact on business?