First Newspapers, now Magazines...

It is old news that Newspapers across the country are making digital leaps to transition their news delivery where consumers are spending their time. Therefore it should be no surprise that magazines are also making that same transition. Today people spend nearly 25% of their time online, so your favorite news source and/or magazine are continually looking for the easiest way to be there for you.

In 2010 Conde Nast Publications launched its first iPad app with GQ Magazine. Now they are more than delivering the magazine content via the app. They are increasing their marketing metrics for those apps as well. Like many other publications, magazines are transforming from storytelling to interactive media.

This changes and grows the audience and creates new opportunities for marketers to find and engage potential consumers. One more small step for marketing to continue this giant leap.

Posted in: conde nast,marketing,online marketing