It's the engagement...stupid!

How many times have you heard the "message" is just as/if not more important than the delivery? Most logical marketing & media professionals agree with that. However, today that message better be designed to ENGAGE the consumer. Online & Social media have been engaging for quite some time. Now digital billboards & TV are finding ways to engage consumers as well. Check out these examples: Engaging Digital Billboard     Engaging Television So what engaging ads have you notic...

Read more »

2011 Online Revenue Review

On April 18 the IAB released the Full Year Internet Revenue Report. Here are some highlights of the 29 page report... 2011 Internet Revenue grew 21.9% over 2010's record breaking performance In 2011 Internet Advertising Revenues surpassed Cable and solidified 2nd place behind Broadcast Television which was down -1.8%. Mobile experienced the largest growth at 149% - Advertisers are recognizing the need to reach consumer where they are spending their time. Digital Video was up 29% Search (Paid & Organic) was up 27% - performance pricing accounted for approximately 65% of all Internet revenues  Display was up 15% Retail is still the #1 ad category and experienced growth in addition to Financial Services, Travel & Media What other Medium is growing 20%+...

Read more »

Advertisers = Publishers

"Content is King", "We are all Publishers"...these phrases while cliche still contain truth. In fact one of the hottest trends in media right now centers around Advertisers/Brands building Publications or Entertainment Channels with content relative to their business. Fashion companies were among the first to adopt this strategy. Now we are seeing more mainstream retail products join this content strategy. Look at what Red Bull is doing with their homepage. Here you find much more than information on their energy drink and where to find it. You will see videos, photos, events, news on extreme sports and all things relating to the culture of their demographic. Red Bull understands their position and how their product is part of their consumers' lives. Therefore they focus less on...

Read more »