It's the engagement...stupid!

How many times have you heard the "message" is just as/if not more important than the delivery? Most logical marketing & media professionals agree with that.

However, today that message better be designed to ENGAGE the consumer. Online & Social media have been engaging for quite some time. Now digital billboards & TV are finding ways to engage consumers as well.

Check out these examples: Engaging Digital Billboard     Engaging Television

So what engaging ads have you noticed?