11:20 PM
Jeff Leitch
On April 18 the IAB released the Full Year Internet Revenue Report. Here are some highlights of the 29 page report...
- 2011 Internet Revenue grew 21.9% over 2010's record breaking performance
- In 2011 Internet Advertising Revenues surpassed Cable and solidified 2nd place behind Broadcast Television which was down -1.8%.
- Mobile experienced the largest growth at 149% - Advertisers are recognizing the need to reach consumer where they are spending their time.
- Digital Video was up 29%
- Search (Paid & Organic) was up 27% - performance pricing accounted for approximately 65% of all Internet revenues
- Display was up 15%
- Retail is still the #1 ad category and experienced growth in addition to Financial Services, Travel & Media
What other Medium is growing 20%+ every year? Why is this? Because consumers continue to spend MORE time online and there is no better medium to target, convert consumers and track performance. So, how is your businesses online marketing strategy?
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