Inside the mind of Google

Last night I stumbled across the CNBC special "Inside the mind of Google". I have become more and more involved with SEM (Search Engine Marketing) through Google and recently became a "Google Authorized Re-seller". However, I am still astonished at what Google has accomplished and what they are still working on (that we know of). Google's AdWords changed the game for marketing forever. Type in "Custom Cowboy Boots" into Google and chances are "Paul Bond Boots" will appear at the top. In the special they tell their story and it is impressive. In fact they said if they were prepared for growth, Google could increase their boot orders to exceed their delivery capabilities. Their boots orders are full for nearly 4 months, and they credit Google AdWords! Google launched AdWords in October...

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ipad is growing at the expense of other media While tablet uses increases, we still have a finite amount of time in our daily lives. So, where is that tablet time coming from? Radio? TV? Newspaper? Your home computer? The answer is D) ALL of the above! While only 28% of tablet users claim their tablet is their "primary" computer, this number is sure to grow - as are the number of tablet owners. So the question is, when will you get your tablet and how will it change your media habi...

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I continue to feel the WOW factor with child like astonishment when it comes to advertising & marketing. I am still stunned at the geographic & behavioral target ability available via online/digital media. I am slightly bias, but this is good for both the marketer and consumer. This minimizes wasted ad dollars for the marketer and also minimizes irrelevant ad messages to the already overwhelmed consumer. It is a bit Minority Report-ish, and there will be some push back. I also like seeing the increasing power of the consumer involved in the marketing process. The facebook "like" button has sent ripples through facebook. Now we have Google's +1 that will send consumer generated shock waves through the world's largest search engine! Consumers...

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Advertising & Marketing today is impressive, exciting and a little scary. I am one who lets down my guard to check into foursquare, never clears my cookies and is open to sharing my information frequently. There are a couple of reasons for this. 1) I enjoy watching what marketers will do with it. The more information available the more targeted and potentially effective that message can be. You've heard of the "rifle" approach, it is becoming near surgical these days.2) I want relevant ads. I see marketing & advertising as informative. I like that foursquare knows what I like to do and might suggest places for me to go. This reduces the chance I will eat at a restaurant I hate or a bar that makes me uncomfortable. It also minimizes annoying banner ads in front of me online. Now I find...

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Time to Refresh

8 years ago I graduate with a Bachelor's Degree in Advertising.8 years ago I began a career in Media Sales selling Radio commercials.8 years ago, was a LONG time ago and an entirely different marketing landscape.Everything has changed. Media usage has shifted dramatically. Consumer behavior has been flipped upside down. Technology has fundamentally altered how we communicate. This is all exciting...but nonetheless new and ever changing.There are infinite ways to get it right and just as many to do it wrong. The art of Marketing is an ongoing dance between Consumer and Commerce.I continue my career path in a more digital direction. I continue to learn and be inspired by many with something to say. This blog is my perspective on the marketing universe. If you have something to add, please do...

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