Always room for growth

While online advertising is the fastest growing medium, "search" makes up 46%-49% of all online revenue. Keep in mind the revenue follows consumer media usage. However, believe it or not many businesses have still not caught up. Many lack the know how and others lack the resources. This may explain why search is expected to grow 27% in 2012. How many searches are being conducted right now? How many of those searches are being directed to you? How many are not? Does your business have a search strate...

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Seriously Pinterest???

A few months ago my Wife became increasingly engaged with her iPad. Each night after the kids were in bed she became glued to this device....what has captivated her attention I wondered...PINTEREST is the answer! Not often is she the early adopter of such online marketing tools, but this time she beat me to it! I quickly became aware that MANY more women were being sucked in by this social site. In fact I recently read that retailers are beginning to generate more traffic to their websites from Pinterest than facebook! I am now involved with Pinterest although not that active. If you are a retailer or are assisting a retailer with their marketing, PINTEREST should be discussed.   &nb...

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A better video ad...

Broadcast Television ad spending was down nearly 7% in the first half of 2011. The medium is down approximately 9% from 2006-2010. This is happening while the DVR has entered the lives of more than 42% of their viewers). More than 35% of Adults own a smartphone and  tablet owners nearly doubled in December 2011 from 10% to 19%. Nearly half of these smartphone & tablet owners are using them while watching TV! Now we are entering one of the most exciting times of the year for TV ads.....the Super Bowl! Last year we saw online tease the big ads and this year it appears online may actually influence the ads. Despite its challenges, TV still controls the majority of ad spending. However, more and more  advertisers are turning their love for sight & sound to online....

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The future looks good...

Unless you are ignorant or have been living under a rock, you have heard that online advertising revenues are growing exponentially. A few years ago the industry was shocked as "Online" advertising revenue surpassed "Newspaper" for the first time in history. Therefore we should not be surprised by the recent emarketer study that projects online advertising to surpass ALL print ad revenues. Newspaper & Magazine ad revenues are projected to remain relatively flat, while online is projected to grow 23.3% in 2012. Consumer behavior has changed, therefore marketing strategies adjust, media buys follow and the ad revenue shifts. This is the way it is. Media organizations and agencies need to keep up or fall behind. The question is, how are the people/organizations you are working with? ...

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The New Era of display advertising

Online display advertising accounts for approximately 24% of all online ad spending. While display ads were some of the first online marketing opportunities, they have come a LONG way. Thanks to ad networks, various partnerships and advances in technology these opportunities are ever increasing in sophistication and accessibility. However, your Behavioral Targeted display ads of yesterday are not always accurate and may be wasting ad dollars. See this article featured on Mashable - http://mashable.com/2012/01/10/targeted-ads-context/. The Mom who purchased a Hannah Montana DVD is not necessarily interested in Justin Beiber. The Uncle who bought Cars 2 toys for his nephews is still a single, middle-aged man next month. The reality is a computer may even be used by more than one person....

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Right people - Right place -Right time

Ironically. This headline describes not only the right professional opportunity, but the objective of what many marketing campaigns are seeking when delivering their message. I cannot describe the enthusiasm I feel for what is happening with the MLive Media Group. Consumer media usage and demand is evolving faster than most marketing media is able to deliver. The majority of media usage and the most media revenue growth is online. Mobile is the fastest growing medium of all time and is projected to surpass desktop usage in 2014. Comsumers are in the drivers seat today. Who do you trust as a resource to help you through this? The game has changed, your media buy should too. If you do ANYTHING like you "always have", you can do it better! So, who do you trust to educate and lead you through...

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