A better video ad...

Broadcast Television ad spending was down nearly 7% in the first half of 2011. The medium is down approximately 9% from 2006-2010. This is happening while the DVR has entered the lives of more than 42% of their viewers). More than 35% of Adults own a smartphone and  tablet owners nearly doubled in December 2011 from 10% to 19%. Nearly half of these smartphone & tablet owners are using them while watching TV!


Now we are entering one of the most exciting times of the year for TV ads.....the Super Bowl! Last year we saw online tease the big ads and this year it appears online may actually influence the ads.


Despite its challenges, TV still controls the majority of ad spending. However, more and more  advertisers are turning their love for sight & sound to online. Online videos often can't be skipped, are only 15 seconds and have high engagement. Online video also has the highest projected growth of all online ad segments. 


Does your marketing strategy include online videos? Perhaps it should. 

Posted in: online video advertising