Always room for growth

While online advertising is the fastest growing medium, "search" makes up 46%-49% of all online revenue. Keep in mind the revenue follows consumer media usage. However, believe it or not many businesses have still not caught up. Many lack the know how and others lack the resources. This may explain why search is expected to grow 27% in 2012.

How many searches are being conducted right now? How many of those searches are being directed to you? How many are not? Does your business have a search strategy?