The future looks good...

Unless you are ignorant or have been living under a rock, you have heard that online advertising revenues are growing exponentially. A few years ago the industry was shocked as "Online" advertising revenue surpassed "Newspaper" for the first time in history. Therefore we should not be surprised by the recent emarketer study that projects online advertising to surpass ALL print ad revenues. Newspaper & Magazine ad revenues are projected to remain relatively flat, while online is projected to grow 23.3% in 2012.


Consumer behavior has changed, therefore marketing strategies adjust, media buys follow and the ad revenue shifts. This is the way it is. Media organizations and agencies need to keep up or fall behind. The question is, how are the people/organizations you are working with?

Posted in: advertising revenue,online marketing