Seize consumer attention!

Every now and then a marketing message captures your attention. However, on rare occasion a marketing message can actually quiet a room. This Chipotle commercial actually caused my Wife & I to pause our conversation while it aired. We then both commented on the spot and returned to our previous conversation.

The beauty of the spot is it has altered (perhaps temporarily) my perception of Chipotle in a positive way. The big question is, will it motivate me to eat Chipotle anytime soon?

What marketing has been effective enough to really acquire and maintain YOUR attention and inspire thought?

Posted in: marketing,online video advertising